Expanded number of events for Helgstrand Event and Equitour
After revealing new identities and ambitions for Global Equestrian Group brands like Beerbaum Stables and Riesenbeck International earlier this year, it is now time to reveal new plans for Helgstrand Event and Equitour.
Helgstrand Event and Equitour will be extending the use of the showground, increasing focus on hosting national and international competitions in jumping and dressage, but also focusing on events outside the equestrian sport. The new plans for the showground will be visual during the 2022 season, whilst the new website can already be visited for more information.
Helgstrand Event will be the brand of all events at Helgstrand, and Equitour will remain as the equestrian mark for the national and international equestrian shows at the venue.
Andreas Helgstrand, CEO of Helgstrand Dressage is excited about having more shows at the showground.
“We want to support equestrian sport in Denmark by focussing on more competitions welcoming both amateur- and professional riders.“
With more youth classes in jumping and dressage, Helgstrand Event asnd Equitour will also support the youth with opportunities to compete.
Equitour
In the summer of 2017 the first edition of ‘Equitour’, also known as the CSI/CDI Uggerhalne took place at the showground right across the road from Helgstrand Dressage. The show has been a great success ever since, attracting world class riders from both the jumping and dressage sport and making the showground well-known internationally.
Equitour has been the perfect fitting for the Danish Dressage Championships for the past three years and has secured the hosting for another three years. Also, the Longines EEF Series have a fixed comeback every year where the world’s best show jumping riders travel to the Northern part of Denmark to compete.
Events 2022
In 2022 the event organization plans more exciting events. In May the Longines EEF Series™ Aalborg 2022 Presented by Radisson will take place including CSIO3* Nations Cup, CSIO2*, and European Youth League brining the top tier of the jumping sport to the showground.
In June the National Danish Dressage Championships for seniors, U25 and para grades will take place. Together with international Young Rider, Junior, and pony classes and the Bundgaard Byg/Trolle Cup 2nd Qualifier including the selection for the World Championships for young dressage horses. It promises to be an exciting show for dressage fanatics. Additionally, several national dressage and jumping shows have been added to the calendar.
The shows are a great opportunity to see some world-class riding. Tickets are already available, get yours here:
Increased business opportunities
Helgstrand Event and Equitour offers multiple opportunities for hospitality, VIP experiences and exhibitions for selected events across the year. “We are so excited to launch our new platform for an extended use of the facilities around Helgstrand Dressage. The intentions of utilizing the space and inviting professional and amateur riders to Helgstrand has been received very well, and we can already now welcome a broad range of partners and sponsors to the events across the year” states Head of Event and Partnership Martin Thorbøll Pedersen.
About Helgstrand Event & Equitour
Helgstrand Event is the brand of an exceptional showground in the North of Denmark hosting unique and engaging equestrian events during the outdoor season. Both national and international, jumping and dressage shows are organized under the name of Equitour.
But not only the world’s best dressage and jumping riders travel to Northern Denmark to compete at the fantastic facilities. Ambitious amateurs and upcoming young riders are also welcomed to enjoy competing at the same quality environment.
In case of any questions, please direct them to:
Martin Thorbøll Pedersen
Head of Events and Partnerships
M: +45 22 89 31 45
E: mtp@gegroup.dk
