Privacy policy

This privacy policy forms the basis of our processing of your personal data, as well as tells you about how we process your personal data. This applies regardless of whether you are a customer with us, a supplier or another type of partner.

In addition to this privacy policy, you will also be able to read about our processing of personal data in our webshops, in the conditions of the competitions and events we may host. Regarding the use of cookies by our websites, we also refer to the cookie policy on the individual sites.

Global Equestrian Group A/S owns Helgstrand Dressage, Beerbaum Stables, Kingsland Equestrian, Helgstrand Jewellery, Riesenbeck International, Equitour etc., which are covered by this privacy policy. Regarding the other companies in the Global Equestrian Group, including foreign companies, we refer to the separate privacy policies/personal data policies for these companies.

The data controller is:
Global Equestrian Group A/S
Uggerhalnevej 80
9310 Vodskov
CVR number: 39690799
Contact: digital@gegroup.dk

In Denmark, Global Equestrian Group A/S is responsible for the following websites:

  • globalequestriangroup.com
  • helgstranddressage.com
  • helgstrandstallions.dk
  • helgstrandhorses.com
  • helgstrandjewellery.com
  • equitour.dk
  • helgstrandevent.dk

We process your data in accordance with the General Data Protection Regulation (GDPR), the EU's data protection law.


This privacy policy applies to all contact between you and the company, including:

  • contact via social media
  • contact via website, apps
  • contact via email
  • contact via newsletter

Use of images

Regularly, we host events where we take photos and video for use in marketing. Should you be on any of this material and want it deleted, you are always welcome to contact us at it@helgstranddressage.dk.

Please attach a copy of what you want deleted.

Newsletter subscription

You can sign up for our newsletter via the website and invoices that you receive. By signing up, you accept that we may send you our newsletters via ActiveCampaign and that we can use your email address for retargeting, where we can advertise to you through e.g. Facebook and YouTube. You can unsubscribe to our newsletter at any time and thus revoke your acceptance. The easiest way to do this is by using the link at the bottom of one of our newsletters.


We process your personal data for the following purposes:

  • Sending marketing, for instance via emails or text messages, with news, promotions, offers, as well as information about giveaways and events
  • Administration of your relation with us as registered
  • Sending service messages
  • Personalization (profiling) of our marketing and websites for you, based on your click behavior in relation to the marketing received by means of cookies
  • Statistical purposes for optimizing our marketing and websites


Profiling – marketing

We may use profiling to target our advertising if you have agreed to this when giving your consent to receive marketing.

The profiling will not significantly affect individuals as it is limited to marketing. The profiling can be done by compiling data about your behavior on our websites and digital media with the information you have provided in connection with behavior on our webshops and by your registration to receive marketing.

We profile which areas and products you are most interested in, in order to target our advertising to the most relevant offers, news and products for you.

You can object to direct marketing at any time.


Data submission of sales horses - text and images

Text and information about horses who are to be assessed by Helgstrand Dressage, submitted via a form on the website, are stored for up to 3 months after which the data is deleted.


Cookies and pixel tracking

We use cookies and other identification technologies for web analytics and marketing. These cookies and pixel tags are stored locally on your computer, but they cannot contain viruses or other malicious programs. See our Cookie Policy for specific information as well.

Below, you can read about some of the tracking we do when you visit our websites.

  • Google: Google Analytics, Google Search Console provides usage statistics
  • Facebook: In order to target advertising, social media track users
  • MailChimp/ActiveCampaign/Klavio: When newsletters are sent out, information about users is tracked
  • YouTube: Provides usage statistics such as which videos you have seen and how much of them you have seen


How to delete cookies

Cookies delete themselves after some time, but they are renewed during each visit if you accept the use of them. You can completely block or delete cookies at any time.

Here, you can read more about what cookies are: http://minecookies.org/cookiehandtering/

If you want to delete cookies you can see a guide to do this here: http://minecookies.org/cookiehandtering/


Data insight and deletion of data

At any time, you have the right to be informed about which data we have stored about you, just as you always have the opportunity to have it deleted. If you want insight or have questions about our cookie and privacy policy, you are welcome to contact us by email: digital@gegroup.dk